Privacy Policy

1. Website Privacy vs. Your Medical Records

This policy covers information collected through our website and general business communications. Protected health information (PHI) created or received as part of your care — including chiropractic, aesthetic, and wellness treatment records — is governed by the Health Insurance Portability and Accountability Act (HIPAA), applicable Texas law, and our separate Notice of Privacy Practices, which is provided at your first visit and available on request at our front desk. If this policy and our Notice of Privacy Practices conflict regarding PHI, the Notice controls.

2. Information We Collect

Information you provide

• Contact details such as name, email address, phone number, and mailing address.
• Appointment requests, intake forms, and messages you send us, which may include health history, symptoms, goals, or treatment interests.
• Payment and billing information when you purchase services, packages, or retail products (processed by our payment and booking partners).
• Reviews, feedback, survey responses, and communication preferences.

Information collected automatically

• Device and usage data such as IP address, browser type, operating system, pages viewed, referring URLs, and time on page.
• Approximate location derived from your IP address.
• Cookies, pixels, and similar technologies (see Section 6).

Information from third parties

• Our online booking provider (Mindbody) when you schedule through it.
• Insurance carriers, referring providers, or other parties where permitted by law and your authorization.
• Social media platforms when you interact with our pages on Facebook, Instagram, or TikTok.

3. How We Use Information

• Schedule, confirm, and remind you about appointments.
• Provide, coordinate, and follow up on chiropractic, med spa, and wellness care.
• Process payments, insurance claims, refunds, and memberships.
• Respond to questions and provide customer support.
• Send service updates, offers, and newsletters where you have agreed to receive them.
• Operate, secure, analyze, and improve the Site and our services.
• Comply with legal, regulatory, licensing, and professional obligations, and protect our rights and the safety of patients and staff.

4. Text Messages and Email

If you provide your phone number, you may receive appointment reminders and service-related texts. Promotional texts are sent only with your consent. Message and data rates may apply. Reply STOP to opt out or HELP for help. You can unsubscribe from marketing emails using the link in any email. Opting out of marketing does not stop essential appointment or account messages. We do not sell or share mobile numbers or SMS opt-in consent with third parties for their marketing.

5. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate, such as booking, payment, electronic health record, email, hosting, and analytics providers, under contractual confidentiality obligations (and business associate agreements where PHI is involved).
• Healthcare partners, such as referring or consulting providers, laboratories, or pharmacies, when needed for your care and permitted by law.
• Insurers and payers for billing and claims where applicable.
• Legal and safety recipients when required by law, subpoena, or court order, or to protect the rights, property, or safety of Lovejoy, our patients, or others.
• Business transfers in connection with a merger, acquisition, or sale of assets, subject to this policy.
• With your consent or at your direction.

6. Cookies and Analytics

We and our partners may use cookies and similar technologies to remember preferences, understand how visitors use the Site, and measure the effectiveness of our communications. You can control cookies through your browser settings; disabling them may affect some features. We do not use tracking technologies to disclose PHI to third parties for advertising. Our Site does not currently respond to “Do Not Track” signals.

7. Photos, Testimonials, and Before-and-After Images

We will never publish patient photographs, before-and-after images, videos, names, or testimonials on our website or social media without your separate written authorization. You may revoke that authorization in writing at any time for future use.

8. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please do not send detailed medical information through general website forms, social media, or unencrypted email — call us instead. We retain information as long as needed for the purposes described here and as required by Texas medical record retention laws and other legal obligations.

9. Your Rights and Choices

• Request access to, or a copy of, your information and medical records.
• Request corrections to inaccurate information.
• Request restrictions on certain uses or disclosures of PHI, or confidential communications, as described in our Notice of Privacy Practices.
• Opt out of marketing communications at any time.
• Request deletion of non-medical personal information, subject to legal retention requirements.

To make a request, contact us using the details below. We may need to verify your identity before responding.

10. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them online. Care for minors, including pediatric chiropractic, requires the involvement and consent of a parent or legal guardian.

11. Third-Party Links

The Site links to third-party sites such as Mindbody, Google Maps, Circadia, and social media platforms. We are not responsible for their privacy practices; please review their policies.

12. Changes to This Policy

We may update this policy from time to time. The “Last updated” date above shows when it was last revised. Continued use of the Site after changes means you accept the updated policy.

13. Contact Us

For privacy questions, requests, or complaints, contact our office: